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Moving retail IoT strategies from concept to reality to drive sales, engagement, efficiency and competitive advantage


Tony Morgan
Technical Leader for Consumer Industry

Tony Morgan is IBM UK's technical leader for the consumer industry. He has 30 years experience in technology and is passionate about driving innovation with IBM's retail and consumer products clients. He's also a Royal Academy of Engineering sponsored Visiting Professor in Innovation at the University of Leeds and author of the recently published book "Collaborative Innovation: How Clients and Service Providers Can Work By Design to Achieve It

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