≡  Menu

Moving retail IoT strategies from concept to reality to drive sales, engagement, efficiency and competitive advantage


Martin Butler
Vice President Consumer Industries,

Martin Butler is an IBM Vice President and has over 20 years' consulting and management experience, with a successful track record in driving significant and transformational business change programmes. Since 2015 Martin has led IBM’s Business Development / Account Management teams across 3 key industry sectors: Retail, Consumer Package Goods and Travel and Transport.

IBM has worked with leading retailers for over 50 years and our success is based on constant innovation of services.   Today, our focus is on advanced e-Commerce/IOT platforms and advanced analytics tools to support them.  We are also developing business models that will allow retailers to take services from cloud based solutions, and many of our partners (including, for example, Apple and Twitter) are part of this emerging eco-system.

Martin is frequently interviewed and quoted in the UK media and has presented at key industry conferences. Recent coverage includes:
  • Essential Retail – View from the Top - 22 Aug 2014
  • Retail Week, Retail Buzzwords for 2014, January 10th 2014
  • The Guardian, Technology in Retail Hub, May 9th 2013: Showrooming: Are retailers ready to embrace it?
  • The Times, Future of Retail report May 2nd 2013, Going Mobile is the Way Ahead
  • World Retail Congress, Paris, October 2012, plenary presentation, Retailing in the new mobile, social and digital world
  • You Tube: 5 Trends that will drive Retail Innovation
  • BBC news – Will Smart Phones Change Shopping

<< Go back