≡  Menu

Moving retail IoT strategies from concept to reality to drive sales, engagement, efficiency and competitive advantage


Jennifer Day
Shop Direct

At Shop Direct, Jennifer is responsible for shaping, leading and implementing the etail giant’s plans to become world class in the areas of customer management. She leads a multi-disciplinary team tasked with leveraging the etail giant’s rich data asset and extensive customer bank to maximise customer lifetime value by trialling and testing innovative customer engagement and personalisation strategies.

Shop Direct is the UK’s second largest pureplay digital retailer, with annual sales in the last financial year of almost £1.9 billion. Our digital department store brands are Very.co.uk, Littlewoods.com, VeryExclusive.co.uk and LittlewoodsIreland.ie. In the last financial year, we received an average of more than 1.4 million website visits every day, with 67% of online sales completed on mobile devices.

We exist to make good things easily accessible to more people. With our department store range of famous brands, market-leading ecommerce and technology capabilities and unique financial services products offering flexible ways to pay, we’re well placed to deliver on that promise.

We sell more than 1,300 famous brands, including big name labels and our own exclusive brands. We have four million customers and deliver 49 million products every year. Our free click and collect service, Collect+, delivers to 5,800 stores across the country, increasing ease and convenience for customers.

For more information on Shop Direct, visit www.shopdirect.com or follow us @ShopDirect