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Moving retail IoT strategies from concept to reality to drive sales, engagement, efficiency and competitive advantage


Ian Plummer
Director, Manufacturer and Agency,
Auto Trader
and Former Director of Sales Operations

Ian recently joined Auto Trader as Director of Manufacturer and Agency. Sitting at the heart of the UK’s vehicle buying process, Auto Trader operates the UK’s leading digital automotive marketplace for buying and selling new and used vehicles. A 100% digital business, Auto Trader aims to lead the digital future of the UK automotive marketplace, adding new value both to the customer experience as well as to the retailers and manufacturers.

Prior to joining Auto Trader, Ian was Volkswagen UK Sales Director, responsible for sales of more than 200 000 new cars sold to private and fleet customers, as well as the network sales of approximately 130 000 used cars. During 5 years spent at Volkswagen, he delivered significant changes to the UK automotive customer journey by applying the principles of “Blended Retailing”. This merging of the digital and physical touchpoints created a much more seamless process strengthening the relationship between customer, retailer and brand. Blended Retailing has been proven to increase both value and volume of sales, as well as customer satisfaction and loyalty. The strategy has now been adopted globally as a best practice model by Volkswagen AG, and also recently received external recognition outside of automotive, winning the ‘Retail Innovation of the Year’ in the 2016 Retail Systems Awards.