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Moving retail IoT strategies from concept to reality to drive sales, engagement, efficiency and competitive advantage


Gracia Amico

Gracia is the CEO of PetsPyjamas, Europe’s number one online destination for pet-friendly travel bookings, pet products, services, content and community for pet lovers. As well as continuing to grow a highly innovative and ground breaking business, PetsPyjamas have been recognised for their excellence in customer experience in this fast growing industry.

Previous jobs include Ecommerce Director as part of the Board for Hobbs where she launched 4 international sites and was responsible for their multi-channel strategy and international partners both on and offline.

She spent 5 years at Topman heading up their global ecommerce department. In this capacity she launched international websites in a multitude of countries and was responsible for their multi-channel strategy. In 2007 Gracia spent a year at the luxury fashion company Burberry to set up their ecommerce marketing strategy.

She has been awarded a place in many industry rankings lists from the top 100 Digerati to top 100 Movers and Shaker. In 2015 and in 2016 Gracia was recognised as one of the 50 most powerful people in online Etail by her entry in the top 50 Retail Week Power List.