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Moving retail IoT strategies from concept to reality to drive sales, engagement, efficiency and competitive advantage


Speaker:


Guy Meisl
Supply Chain Director EMEA
Deckers Europe Ltd


Guy has been working in Supply Chain and Logistics for too many years, having started as an agency lorry driver for TNT last century. He enjoys the challenges and impact that improvements in Supply Chain and Distribution can bring to the bottom line in any business.

He is now Supply Chain Director EMEA for Deckers Brands which is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG®, Teva®, Sanuk®, Koolaburra®, and HOKA ONE ONE®.

During his current role he has overseen changes in almost every part of the business, from UK 3PL moves and new European freight Forwarders to supporting the US automated warehouse in California and identifying Logistics partners in Canada. A regular speaker on the Supply Chain circuit, he is never short of an opinion on any particular subject.


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