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Moving retail IoT strategies from concept to reality to drive sales, engagement, efficiency and competitive advantage


Donna Chen
Head of International Digital

As head of international digital of Debenhams, and formal head of global digital strategy for WBA Donna lead and develop the company international digital growth and strategy, as well as leading the overall trading and operations of the digital side business.  Donna has a proven track record of delivering strategies and developing road maps, for driving improved marketing efficiency, customer engagement, revenue generation and brand experience.

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