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Moving retail IoT strategies from concept to reality to drive sales, engagement, efficiency and competitive advantage

Giles Delafeld
Global Chief Information Officer,

Giles Delafeld has been Global CIO at Clarks since November 2015 where as part of Clarks’ global growth strategy he is on a mission to transform the shoemaker, established in 1825, through a deeply held belief that outside of a great team technology and digital are both the drivers of an effective and efficient organisation but also the key enablers for creating a best in class customer experience.

Previously, Giles was Customer Experience Director at Lloyds Banking Group where he led a team to design, manage, optimise and protect the digital customer experience across all digital touchpoints for 10 million active digital banking customers to maximise commercial value and customer satisfaction.

Giles has held senior positions across digital, customer, marketing and technology in consumer brands including Mercedes-Benz where he was the UK’s first e-commerce manager in 2001 and Currys where he launched one of UK retailing’s first multi-channel propositions ‘Reserve & Collect’ in 2007.

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