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Moving retail IoT strategies from concept to reality to drive sales, engagement, efficiency and competitive advantage

Mark Cody
Mobile Consultant, Former Head of Mobile Products and Services,
and Former Head of Digital Marketing Innovation,

Mark heads up the Mobile Products and Services team and manages the vision, roadmap and development of The National Lottery App to help transform Camelot's digital channels and future player relationships.

Alongside this exciting role, Mark is also part of the senior team to help shape the people and process capability both within the Products and Services and wider Digital teams.

Prior to joining Camelot in October 2015, Mark was at Tesco for 3 years where he managed the Mobile Marketing and digital customer engagement strategy together with a Digital Innovation team which was helping shape the future across digital channels.

Mark has significant experience in the mobile industry joining O2 in 2002 and is a recognised ’Mover & Shaker’ within the multi-channel retail industry and was the driving force behind Tesco’s ‘star’ mobile marketer status as headlined by the IAB in 2015.

He’s a strategic and creative leader and established thought leader called upon for opinion across key mobile and retail industry events and publications and founding member of the Mobile Leaders Network for Mobile Marketing Magazine. He has significant experience working with breakthrough technologies such as beacons, wearables, IoT, Virtual and Augmented Reality and gamification to drive next generation digital customer experiences