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Moving retail IoT strategies from concept to reality to drive sales, engagement, efficiency and competitive advantage


Louise Baker
Head of Supply Chain,
Sally Beauty

Louise graduated with honors from Surrey University after studying Psychology and Sociology and completing her dissertation in the psychology of the modern day consumer. Setting up a clothing shop in the Isle of White led to an entry position at New Look. Originally working on the buying side she soon moved to merchandising where her passion for numbers and forecasting shaped her future career and saw her quickly promoted through the ranks to become a Merchandiser.  Her move from Weymouth took her to Sally’s.  From Stock Controller to Supply Chain Manager Louise has set up a full Inventory team and management system to support the growing Omni-Channel business. Major projects that Louise has been involved in have included: Migrating several warehouses, rolling out and developing two new inventory management systems and creating and embedding an Open to Buy process. Now with over ten years’ experience in Merchandising, Planning, Inventory Management and Supply Chain she is working as the Head of Supply Chain for Sally’s UK & IRE. Louise has the unique ability to manage complex Inventory projects whilst finding the right balance between stock and service levels, always keeping the customer at the center of everything she does 


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