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Moving retail IoT strategies from concept to reality to drive sales, engagement, efficiency and competitive advantage


Alexander Allen
Director of Strategy & Business Development

Alexander joined the Maplin team in 2016 and is leading the company’s approach to Smart Home, both in store and online. He previously worked as a Manager at Bain and Company in London, advising a range of clients across different industries on issues ranging from strategy to performance improvement, transformation, PMI and organisational change.

Alexander holds an MBA from INSEAD and an MA from the University of Oxford.

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