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Moving retail IoT strategies from concept to reality to drive sales, engagement, efficiency and competitive advantage


Ales Drabek
Chief Digital & Disruption Officer
Conrad Electronic

Ales Drabek is Chief Digital & Disruption Officer at Conrad Electronic SE. He is a digital and customer executive from the retail industry and his experience includes FMCG (food and non-food) and fashion, having worked for leading international retailers like Conrad Electronic, METRO Group, Rossmann and C&A. 

Ales holds a degree in Mathematical Statistics and Computer Science, and started his career as a management trainee learning the ropes of retail with C&A at headquarters and store level. Prior to his current role at Conrad he was Director of Global Digital Channel at Metro and Chief Marketing and Chief Customer Officer, Czech Republic and Slovakia for Makro Cash & Carry CR.

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